White-label cloud migration: 5 benefits of partnering with Ascend

28 August 2023

Want to provide a cloud migration service without investing in research and development? Find out how a white-label partner could be the answer.

A blue cloud is glowing in the dark on a black background.

Are you looking to provide a cloud migration service? Is the initial outlay putting you off? Then you might want to consider partnering with a white-label service like Ascend Cloud Solutions.

White labelling is an easy way to provide a service without investing in the costly, lengthy process of research and development. Your white-label partner provides you with a service and you sell it as your own, complete with your company's branding.

Before we go any further, it's important to note that this is a common procedure and one that's totally above board and legal. There's no subterfuge involved. It's a form of outsourcing that allows you to leverage existing expertise to provide a service.

Whether you're aiming to get a venture up and running or you're an existing company wanting to expand your range of services, white labelling can be a cost-effective solution.

It provides a whole host of benefits. It allows you to streamline your workload and focus on branding. It gives you access to existing tools and resources. It provides scalability and instant market credibility. And it lets you build – and keep – your customer base.

Your customers don't need to know about the arrangement – but they'll be the beneficiaries of your new, industry-standard cloud migration solution. It's a great way to gain credibility and increase your standing in a crowded market.

So without further ado, here are five benefits of partnering with a white-label service like Ascend Cloud Solutions.

1. Tightening up your to-do list

Whether you're getting a venture off the ground or trying to take things to the next level, you're going to have a to-do list the length of the Great Wall of China.

The great wall of china is surrounded by mountains in the background.

SEO. Social media. Facility management. Web development. Branding… And that's just Tuesday.

But that's also what you're best at. You want to play to your strengths, not your so-sos – and that's where a white-label partner can come in handy.

By providing you with an oven-ready service, white labels let you get to work on what you do best. No more cramps of fear every time you look at your schedule. No more half-measures. Instead, you're getting stuff done – with a nice, tidy agenda to boot.

2. Harnessing existing expertise

"If I have seen further," wrote Isaac Newton, "it is by standing on the shoulders of Giants".

Not literally, of course – he meant that he was able to reach new heights by drawing on the work of his predecessors. No Descartes, no Newton. No Spice Girls, no Little Mix.

A black and white photo of a man in a suit and tie.

White labelling is another version of this creative piggybacking. The backend is already there – you're simply leveraging it.

And what is "it"? It's not just a service. It's a pool of expertise, research and tools.

Asking a cloud consultant what they do is like asking Professor Brian Cox what's going on in the Large Hadron Collider. They'll do their best, but at a certain point, you'll run out of questions and wander off for a sandwich.

That's because cloud migration is highly specialised. It's not a topic you can casually explore – not if you want to be a contender in the marketplace.

In practice, this means cloud startups find themselves at a crossroads. Do they invest in cloud talent and train a team of specialists? Or do they look for a white-label solution?

The latter option allows you to jump on the shoulders of giants and take a ride around the paddock. It offers you tried-and-tested products that won't underdeliver and won't bleed your budget dry.

Like all outsourcing solutions, it frees up your time so you can focus on branding and marketing, leaving the technical side of things to the experts.

3. Unlocking more scalability (and saleability)

Ever bought a state-of-the-art smoothie maker? Ever used it religiously for a week and then let it gather dust in the corner?

A woman is holding a blender filled with a pink smoothie.

Building a cloud migration service from scratch is a tricky balancing act. You might spend cautiously and then find down the line that you should have gone bigger. Or you might spend too much and end up with a dusty blender.

White-label cloud migration is scalable. That means your partner will provide you with a solution that fits your present-day needs. You won't be lumbered with too much or too little – but if things go in your favour, you can easily scale up.

4. Keeping on top of your customer base

Working with a white-label partner doesn't mean you have to share your customers. On the contrary – you provide the service under your own name. It's your customer base, not your partner's.

Nine times out of ten, the partnership will be confidential. You take credit for the service and take care of the marketing.

5. Boosting your market cred

Gaining credibility in the marketplace is hard. The cloud market is crowded and there's a lot of competition.

A crowd of people are sitting in a dark room.

If you keep everything in-house, there's no shortcut. You have to put the hours in – testing, carrying out market research, failing, learning, trying again. With a limited number of exceptions, you're going to feel like you're moving at a snail's pace long before you turn a profit.

Working with a white-label partner is one shortcut you can take.

With white labelling, you're paying for the credibility that comes with road-tested services. You never have to explain to customers that it's early days and you're still figuring things out. Instead, you're a fully-formed entity with a name, a brand and a competitive service.

Sometimes, the path of least resistance is the right path to take

Cloud migration is an in-demand service – but developing your own solution may not be the most cost-effective and efficient route to go down.

Instead, take advantage of an existing solution by partnering with a cloud consultancy like Ascend Cloud Solutions. By doing so, you're putting yourself in a position to focus on branding and marketing and see a good ROI.

Ascend Cloud Solutions works with global firms on a white-label basis. Interested in joining the club? Speak to one of our experts to get the ball rolling.